CBS News about Eyes All Over

Curiocity: Xcel’s MN-Made Gifts For Bruno Mars
July 11, 2013 5:15 PM

When national touring artists stop at the Xcel Energy Center in St. Paul, they leave with a little reminder of our Minnesota Nice. This series examines the locally made treasures given to these celebrity visitors.

Besides his classic fedora, the one accessory you’re sure to find on pop singer Bruno Mars is a sweet pair of shades.

Knowing this fun fact, the marketing department and PR wizards at the Xcel came up with the idea to give the soulful singer a pair of locally made shades when he visits this weekend.

Mars will perform Sunday night as part of his “Moonshine Jungle World Tour,” featuring special guest Ellie Goulding. And with any luck, he may just perform with a fresh pair of MN sunglasses.

And this isn’t the first gift the Xcel crew has given.

“It started with a ‘Minnesota Nice’ concept — give each artist/band that comes through the facility a unique or custom or one-of-a-kind gift so that they never forget how wonderful the people in Minnesota are,” said Jora Bart, public and media relations manager at Xcel. “And the idea grew from there.”

Bart said they brainstormed unique ideas for each artist, with “an added bonus for coming up with a concept that tied to supporting a local business.”

Knowing Mars loves a good pair of sunspecs, the crew worked with a local spectacle shop called Eyes All Over to create three custom pairs of sunglasses.

To read the entire article and view the photos click here.